Gordon blogs only when he sees a need either among our members or within a business transaction in which he is personally engaged. Content rich and highly insightful, Gordon's blogs are like an advanced course in business success.
I received and email from a college student who wants to be an entrepreneur. He was concerned that after graduation it would then take years to get the operational experience he believed would be necessary to start or buy his own business. Here is the pertinent portion of my response to him. I started a…Read More
Who is your customer? What is their income level? Age? Gender? Family status? Race? National origin? Industry & Occupation? How many and where do they live? Trends over time? These are just some of the elements that form the basis of evaluating the marketplace you intend to master. When starting, buying or expanding any business,…Read More
Most people believe they need a mountain of cash to start a business. Not true. You can start your own business with little or no cash of your own. How? Go virtual. That means outsource everything. Here's an example of how it works and how you can do it for yourself. Someone called me a…Read More