Archive for the ‘Marketing Strategies’ Category

Business Profit and Risk in the 21st Century

January 16, 2017

There is a chasm between the ways wealth was created in the 20th versus the 21st Century. In the 20th, it was essentially invention of devices followed by well managed traditional assets, (real estate, plants, machinery, equipment etc.) leveraging large labor forces. In the 21st, it is development and management of intellectual property leveraged through

Start a Business While in College and Get the Girl

January 30, 2016

I received and email from a college student who wants to be an entrepreneur. He was concerned that after graduation it would then take years to get the operational experience he believed would be necessary to start or buy his own business. Here is the pertinent portion of my response to him. I started a

START, BUY, EXPAND A BUSINESS – REAL MARKETING DATA – FREE

August 21, 2014

Who is your customer? What is their income level? Age? Gender? Family status? Race? National origin? Industry & Occupation? How many and where do they live? Trends over time? These are just some of the elements that form the basis of evaluating the marketplace you intend to master. When starting, buying or expanding any business,

EXPAND A BUSINESS- SWEET SUCCESS WITH MARKETING MAKEOVER!

July 22, 2014

One of my apprentices purchased a small regional candy manufacturer. The company had some non-descript products that for the most part were similar to products of other larger candy manufacturers who enjoyed substantially more robust channels of distribution. One of their products was the texture of a gummy bear, the shape of a jelly bean

START A BUSINESS - BREAKING THE BANK LOAN 2 YEAR BARRIER

June 17, 2014

A good bank lending officer can be an entrepreneur's most important ally. Yet most fledgling entrepreneurs have unrealistic expectations of their banker. Expect your banker to play it by “the book.” “The book” divides your business entity's history into two segments: 1) before two years of successful operation; and 2) after. To the uninitiated, dealing

EXPAND A BUSINESS – GETTING THE EDGE ON YOUR COMPETITION

June 12, 2014

Cultivate relationships with early stage financing sources, even if you don’t need their money. Angels - Capital Finders - Venture Capitalist - Even if you never raise a dime from any of these sources, as an emerging entrepreneur they are worth, to you, their weight in GOLD. In fact, they have something more valuable to

START A BUSINESS WITH NO CASH - OUTSOURCE EVERYTHING

February 2, 2014

Most people believe they need a mountain of cash to start a business. Not true. You can start your own business with little or no cash of your own. How? Go virtual. That means outsource everything. Here's an example of how it works and how you can do it for yourself. Someone called me a

USE SWEAT CAPITAL TO START OR BUY A BUSINESS WITH NO CASH

January 22, 2014

Here is a great example of how to be self-employed by using "Sweat Capital" or "Sweat Equity" to quickly propel yourself into ownership of your own successful business with no cash. Several years ago I was visiting a friend when his 34 year old wanna be self-employed son also stopped by to visit. Let’s call

 
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